Official Business Document

Business Model

Executive Summary

OSTalent is a company specializing in sports talent management and professional content creation in Syria, relying on a long-term partnership model with coaches and influencers to transform their digital presence into a profitable and sustainable brand.

The business model is based on three main pillars:

Professional Content Production Ads and Sponsorships Management Digital Products Development (Training Programs)

Value Proposition

Instead of random reliance on ads, we build an integrated commercial system around the influential personality. We offer coaches and influencers:

  • Complete professional account management
  • High-quality content filming and production
  • Ad organization and commercial negotiation
  • Launching online training programs
  • A stable and organized income system

Target Market

  • Fitness Coaches in Syria
  • Nutritionists
  • Sports Content Creators
  • Health and Lifestyle Influencers

Key Selection Criteria:

Real follower base β€’ Good engagement β€’ Commercial growth potential

Multiple Income Streams

Revenue Streams

The OSTalent model relies on diversifying income streams to minimize risk and increase stability.

1. Retainer / Investment Model

In some cases, the company invests in the talent by:

  • Paying a fixed monthly amount for exclusive content production
  • Receiving a percentage of ads
  • Using content for the company's benefit

2. Management Commission

Management and operational commissions:

  • 20% – 30% commission on ads and sponsorships
  • Agreed percentage from digital programs
  • Contract management and legal follow-up

3. Content Production

Monthly paid filming and editing services including:

  • Monthly filming packages
  • Professional video editing
  • Content plan preparation

4. Digital Product Monetization

The company receives a percentage of sales from:

  • Launching paid training programs
  • Digital sports challenges
  • Monthly subscriptions
  • Paid nutrition plans

Cost Structure

Costs are controlled via a flexible model depending on the number of active talents:

  • Filming and production costs (equipment and consumables)
  • Video editing and content creation team
  • Account management and talent managers
  • Marketing and ads for talents and programs
  • Development and hosting of websites and sales systems

Operational Model

Phase 1: Account Analysis

Engagement assessment β€’ Audience study β€’ Identifying commercial opportunities

Phase 2: Building Strategy

Defining a clear Niche β€’ 30-day content plan β€’ Media Kit preparation

Phase 3: Monetization Setup

Setting ad pricing β€’ Targeting companies β€’ Launching first digital product

Phase 4: Scaling

Raising prices β€’ Introducing long-term sponsorships β€’ Expanding client base

Competitive Advantage

Understanding the Local Syrian Market

In-house Professional Production

Long-term Partnership Model instead of one-off services

Potential and measured integration with OSAgency to execute ad campaigns for brands