What we learn while we work
Short articles from one team that shoots, writes and codes: photography, content creation, and AI in marketing.
Meta and Google Ads in October 2026: what to do now
An assistant that writes the campaign and asks for approval, and offers pulled from your site into your ads without your say. This month's Meta and Google changes, and what we are doing for clients.
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AI agents now work in the background: what it means for you
Notion runs one task for 24 hours, Kognitos builds AI employees on 515 procedures, Google sells governments source-cited outputs. One pattern: a human approval gate. How to apply it in a small business.
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AI coding tools in October 2026: how we build platforms now
Claude Code with forked agents and code review, Codex with isolated worktrees, Gemini 4 Argon with a million-token window. What changed this month, and why human review stays our rule.
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What is a 'marketing agent', really? This week's debate on X
Chatbot copywriter, workflow automation, or an agent that decides for itself? A classification from this week's debate on X, and why we deliberately build level two for clients.
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On-site product photography: how a restaurant becomes a studio
We do not take the dish to a studio; we take the studio to the dish. How we shoot for restaurants, cafés and showrooms, and why it gives a more honest result.
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Short-form content: what actually makes a reel work?
The first three seconds, one idea, and an ending that drives engagement. What we learned from hundreds of reels produced for clients in different sectors.
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AI in marketing: where it really helps, and where it hurts
We use AI every day in our work, and refuse to use it in specific places. A practical split from inside an agency that shoots, writes and codes.
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